Carrot cake on her schedule, not theirs.

Amira has two kids in elementary school and a carrot cake recipe her mother brought from Cairo. For years, friends on her floor said she should sell it. She didn't want strangers at the door all week or a Instagram brand — she just wanted neighbors to taste it when she had time to bake.

She signed up for FrenzyGo in March and listed a 6-inch carrot cake and single slices. She set a 48-hour minimum notice and pickup only — lobby meetup or her unit if she knew the buyer. She kept her radius to her building and the tower next door.

The first week, she dropped a photo in the building WhatsApp with her store link. Four requests came in. She accepted three, declined one that needed same-day pickup. After that, half her orders were repeats: the couple on 11, a student on 22, a family that orders a full cake every month for birthdays.

She still doesn't bake every weekend. When the kids have activities, her storefront just goes quiet. When she posts "baking Sunday," she usually fills six slots without chasing anyone for cash in the hallway.